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Slack Automation · Internal Initiative

The Zoo Suite.

Eight Slack-native bots, each named after an animal, each owning one workflow. Deployments, timesheets, meetings, celebrations and more. All inside Slack.

Zoo Suite
Deployment Dino· Release Rhino· Mammoth· Tiger· Dragon· Lunch Panda· Owl· Falcon· Deployment Dino· Release Rhino· Mammoth· Tiger· Dragon· Lunch Panda· Owl· Falcon·
The Initiative

Built to make Slack
do the heavy lifting.

A company built a suite of internal Slack bots to automate the workflows that were eating into engineering and operations time. Rather than build generic tools, each bot was given a name, a character and a single job to own completely.

Eight bots, zero external tools needed
Each animal owns exactly one workflow
Integrates with Bitbucket, GitHub, Keka, Google Meet
The brand and character system was built from scratch
Zoo Suite Dashboard All Bots
Workflow
automated
with Slack.

Eight bots. Zero extra tools. Every operation your team repeats daily. Now handled by an animal that never sleeps.

What I Did

Brand, marketing
and GTM. all of it.

01
Animal Brand System
Named and characterised all eight bots. The Zoo concept was originated and designed here.
02
Landing Pages
Wrote copy and directed design for each bot's individual product page.
03
GTM and Positioning
Positioned the suite as an ecosystem, not a toolset. Wrote all marketing narratives.
04
Collateral and Decks
Every sales deck, one-pager and partner material built from scratch.
Resume